Case study: Granitan
Industry: Home & Kitchen
Markets: DE, FR, NL, BE, ES, AT
Start: October 2023
The problem:
Selling to Germany demands fast delivery.
Cross-border returns usually kill margin and control.
The solution:
A single cross-border model with local return handling via Shopreturns.
The result:
👉 0% returns from the German market
👉 97.6% next-day deliveries
👉 <10% returns overall
About the brand
Granitan is a Polish e-commerce brand with over 14 years of experience.
It specializes in kitchen sinks and home equipment — heavy, bulky products that are demanding from a logistics perspective.
After building a strong position in Poland, Granitan began its cross-border expansion, starting with one of the most demanding markets in Europe: Germany.
The challenge
Cross-border expansion looks good in strategy decks.
Operationally, Granitan faced 3 very real problems:
1️⃣ Delivery speed
German customers expect next-day delivery.
Delays immediately impact trust and conversion.
2️⃣ Costs
Bulky products often come with extra courier fees and shrinking margins.
3️⃣ Cross-border returns
International returns are typically:
- expensive
- slow
- hard to control
Without local return handling, the process becomes unscalable.
How we solved it
Instead of adding complexity, we simplified the entire flow.
Granitan now operates within a single, consistent cross-border model that combines:
- fast international deliveries
- local return handling
- full visibility of shipments and returns
Returns are handled locally through Shopreturns — predictable, structured, and without cross-border friction.
The results (real numbers)
After 6 months:
- 1,712 shipments in total
- 171 returns → 9.99%
- 1,403 shipments to Germany
- 0 returns from the German market
Yes — ZERO RETURNS!
{{quote}}
Why this model works
- returns stopped being a risk and became a process
- local handling instead of cross-border chaos
- faster decisions instead of weeks of uncertainty
Less guessing. More control.
What’s next
After success across EU markets, Granitan is preparing the next phase of expansion — the UK market — using the same proven model.
The takeaway
Cross-border sales don’t end with delivery.
They end with how you handle the return.
Granitan proves that:
- selling to Germany doesn’t have to mean return chaos
- speed, margin, and trust can scale together
- 0% returns on a key market is possible
Returns suck. We fix them.
Client’s perspective
Grzegorz Biernacki, CEO, Granitan
With a consistent logistics model, we have fast deliveries, clear return rules, and full control over the process. This was a key factor in our international expansion